Our Story

Building Tomorrow’s Consumer Brands Today

Hobbs Partners began with a shared vision between father and daughter. After years of individual success in the consumer industry, we decided to create something entirely new together. Drawing on decades of combined experience in marketing and brand building, we embarked on a mission to develop products that speak to modern, cosmopolitan lifestyles. We’re passionate about building brands that offer more than just functionality—they will bring a touch of innovation, style, and simplicity to everyday life.

Our journey started from a simple idea: that there are still many untapped spaces in the market for thoughtfully designed products that combine form with function. We see opportunities where design and utility meet to create something truly remarkable. With each product we launch, we’re committed to elevating the daily experience of our customers by delivering sleek, functional designs that are as dependable as they are desirable.

As a family-led enterprise, Hobbs Partners embodies our shared entrepreneurial spirit and commitment to quality. We’re in the early stages of building our first brand, guided by core values of authenticity, innovation, and excellence. From concept to launch, we are approaching each product with our own discerning standards in mind, and are striving to create items we’d be proud to use ourselves.

Who We Are

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Managing Partner, Americas

Richard Hobbs

Richard is a seasoned executive with a diverse background in marketing, business development and entrepreneurship.

He began his career in magazine publishing before moving into oil brokerage and eventually consumer electronics. As Co-Founder of Viva Consumer Products Ltd., Richard developed a range of consumer brands that gained traction in major retailers across the UK, US, and Europe. He later founded Ikon Consumer Products Ltd., collaborating with celebrity chef Gary Rhodes on a successful kitchen appliance line. Richard is Chair of Darwin Technology International Ltd., a leader in innovative air purification technologies.

Outside of work, he enjoys meditation, traveling, skiing, and indulging in his passion for art and Formula 1.

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Managing Partner, EMEA

Parsha Hobbs

Parsha draws on deep expertise in strategic growth and marketing.

With a background in consulting at McKinsey & Company, where she advised top consumer brands through the firm’s Growth Marketing and Sales Practice, she also brings years of digital marketing agency experience, managing key channels for beauty brands like Avon North America and Clarins Group North America. Armed with an MBA from London Business School, Parsha excels in scaling brands and driving value across diverse markets.

Outside of work, she enjoys traveling, kitesurfing, and immersing herself in art and design for creative inspiration.